Altıntaş, Volkan; Sırakaya-Turk, Ercan; Bertan, Serkan. (2010). Destination Images of Visitors Attending to Travel Expo in Key Markets of Turkey, Journal of Tourism and Hospitality Management, 16 (2), 229-243.
Bertan, Serkan and Altıntaş, Volkan. (2013). Visitors’ Perception of A Tourism Destination: The Case of Pamukkale, Tourismos: An International Multidisciplinary Refereed Journal of Tourism, 8 (1), 115-132.
Bertan, Serkan; Sirakaya-Turk, Ercan and Altıntaş, Volkan. (2013). Tourism Impacts and Support for Tourism Development: The Case of Pamukkale in Turkey, Tourismos: An International Multidisciplinary Journal of Tourism, 8 (2), 97-115.
Bayram, Murat; Bertan, Serkan ve Ertaş, Mehmet (2014). Sosyal Medya Kullanıcılarının Konaklama Tesislerine Yönelik Algılamaları: Pamukkale ve Karahayıt Örneği, Uluslararası Hakemli Beşeri ve Akademik Bilimler Dergisi, Sayı: 10.
Bertan, Serkan (2009). Otel işletmelerinde Yönetsel Etkinlik ve 4-5 Yıldızlı Otel İşletmelerinde Bir Uygulama, Süleyman Demirel Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi, 14 (2), ss.393-406.
Ceylan, Seher; Kırlar, Burcin; Bertan, Serkan and Öter, Zafer. (2012). Visitor-Local People Communication: An Application in Pamukkale Destination, Procedia-Social And Behavioral Sciences, 51, 1100-1106.
Bertan, Serkan; Bayram, Murat and Benzergil, Nisan. (2015). The Evaluation of Thermal Hotels’ Online Reviews, Tourism-An International Interdisciplinary Journal, 63 (1), 53-65.
Öter, Zafer; Bertan, Serkan ve İçöz, Onur. (2010). Characteristics of Culturel Heritage Visitors as a Market Segment: A Georaphical Comparison on Pamukkale Visitors, Sixth International Conference on Business, Management and Economics, Yaşar University, The Faculty of Economics and Administrative Sciences, 07-09 October 2010, pp.361-380 , Cesme, Izmir, Turkey.
Öter, Zafer ve Bertan, Serkan (2009). Increasing Cultural Heritage Accessibility For Travelers And Local Residents in Turkey, International Davraz Congress on Social and Economic Issues Shaping the World’s Future: New Global Dialogue, Süleyman Demirel University, 24-27 September 2009, pp. 2892-2907, Isparta, Turkey.
Bertan, Serkan; Özdipçiner, N.Selma; Soydaş, M. Emin; Ceylan, Seher. (2008). Application on Perceived Destination Loyalty of Local Tourists That Visit Pamukkale, International Conference on Social Sciences, Social Sciences Research Society, Management and Behaviour in Organizations, 21-22 August 2008, pp.195-204, Izmir, Turkey.
Bertan, Serkan and Soydaş, M. Emin. (2008). Management Information Systems in Hotel Establishment, Fourth International Conference on Business, Management and Economics, Yaşar University, The Faculty of Economics and Administrative Sciences, 05-07 June 2008, pp. 124-133, Cesme, Izmir, Turkey.
Özdipçiner, N.Selma; Bertan, Serkan; Soydaş, M. Emin; Ceylan, Seher. (2008). Consumers Attitude Towards Travel Agencies and an Application in Istanbul, International Conference on Social Sciences, Social Sciences Research Society, Management and Behaviour in Organizations, 21-22 August 2008, pp.261-270, Izmir, Turkey.
Bertan, Serkan; Turkay, Oguz; Topaloğlu, Cafer. (2010). Attitudes of Visitors on Recreation and Recreation Facilities: An Application In Pamukkale And Karahayıt Destinations, International Geography Symposium, 2-5 June 2010, Antalya, Turkey.
Bertan, Serkan; Bayram, Murat ve Kırlar, Burçin. (2013). Evaluation of The Social Media Users’ Comments Towards Eco-Friendly Accommodation Establishments, 3rd International Geography Symposium, 10-13 June 2013, Antalya, Turkey.
Bertan, Serkan; Turkay, Oguz; Topaloğlu, Cafer. (2011). “Attitudes of Visitors On Recreation And Recreation Facilities: An Application in Pamukkale And Karahayit Destinations”, Natural Environment and Culture in Mediterranean Region-II, Chapter: 19, Pp. 229-241, In. Efe, Ozturk, Atalay (Eds), Cambridge Scholars Publishing, ISBN: 978-1-4438-2286-1, Newcastle, United Kingdom. (Haziran 2010 tarihinde yapılan 2. Uluslararası Coğrafya Sempozyumunda sunuldu).
Bertan, Serkan; Bayram, Murat ve Kırlar, Burçin. (2014). “Evaluation of The Social Media Users’ Comments Towards Eco-Friendly Accommodation Establishments,”, Tourism, Environment and Ecology in Mediterranean Region, Chapter: 20, pp. 283-297, In. Efe, Ozturk (Eds), Cambridge Scholars Publishing, ISBN:978-1-4438-6218-9, Newcastle, United Kingdom. (Haziran 2013 tarihinde yapılan 3. Uluslararası Coğrafya Sempozyumunda sunuldu).
Bertan, Serkan. (2011). “Uluslararası Otel İşletmelerinde Önbüro ve Kat Hizmetleri Yönetimi”, Uluslararası Turizm İşletmeciliği, (Editör: İge Pırnar), Nobel Akademik Yayıncılık, Ankara, pp.89-102.
Bertan, Serkan. (2011). “Uluslararası Otel İşletmelerinde Yönetim Bilgi Sistemi”, Uluslararası Turizm İşletmeciliği, (Editör: İge Pırnar), Nobel Akademik Yayıncılık, Ankara, pp.199-210.
Görkem, Onur; Bayram, Murat ve Bertan, Serkan. (2014). “Cittaslow-Slow Cities”, Urban and Urbanization, pp.670-711, In. Efe, Onay, Sharuho and Atasoy (Eds), St. Klimanr Ohridski University Press Sofia, Cambridge Scholars Publishing, ISBN:978-954-07-3772-0, Newcastle, United Kingdom.
Bayram, Ümmühan; Bayram, Murat; Bertan, Serkan ve Görkem, Onur. (2013). Konaklama İşletmeleri Fiyatlarının Değerlendirilmesi: Denizli Örneği, 14. Ulusal Turizm Kongresi, 05-08 Aralık 2013, Kayseri, ss. 1105-1119.