Public Relations and Publicity Program
The Public Relations and Publicity department trains personnel who can manage the communicative processes of public institutions or organizations operating in the private sector. It ensures that the target audience is recognized, that services are produced in accordance with the expectations and that the problems of the target audience are solved. Feedback, suggestions and complaints to the services are important for the improvement of standards. Communication has a great effect on the continuity of customers by being satisfied with the service. Public Relations graduates communicate with the target audience through traditional or digital channels and increase interaction, ensure the development of good relations and carry out the promotional activities of the institution. The department aims to train people who can carry out the relevant processes by communicating effectively.
Education Period of the Public Relations and Publicity Program
Our Public Relations and Publicity program is a 2-year formal education associate degree program that applies the 3+1 system. The 3+1 system includes 3 semesters of formal education courses and 1 semester of vocational education. In order for our students to complete our program, they are required to successfully pass 120 ECTS courses and get a GPA of 2.25.
Public Relations and Publicity Program Courses
The department's courses develop speaking and writing skills in accordance with institutional goals. The aim of the departmental courses; to train employees who can communicate interactively, think quickly, and have a good command of their mother tongue. It is also among our goals to raise students at international standards by improving the foreign language of our students. Communication and Public Relations core courses are complemented by courses with marketing and business content. There are 3 semesters of courses and 1 semester of vocational education in the program. Students have the opportunity to gain 4 months of professional experience in a position they want in a sector they are interested in, and if they are liked by the institution where they receive vocational training, they have the chance to be employed by receiving a job offer.
Students who will study in this department take the following courses: Public Relations Communication General Business Behavioral Sciences Social Responsibility and Ethics Human Resources Management Marketing Principles Information and Communication Technologies Graphic Design Public Relations Campaigns Social Media and Digital Campaigns Introduction to Advertising Event Management Media and Tools in Public Relations Customer Relationship Management Public Relations Case Studies Social Code of Conduct and Protocol Turkish Ataturk's Principles and History of Turkish Revolution Foreign Language
Public Relations and Publicity Graduate Job Description
The public relations officer classifies the service requests and shares them with the relevant units. makes the necessary phone calls, answers questions received through the company's communication channels. It examines the negative messages written on the complaint platforms and provides the necessary returns. It welcomes the customers who come to the office and informs them. To the question of what does a Public Relations and Publicity graduate do, it is possible to give different answers to the question of what a Public Relations and Publicity graduate does in terms of sectors. Real estate promotions in construction offices, online or telephone orders in restaurants, and informing corporate customers in industrial companies are the main responsibilities. A public relations graduate can also work as a customer representative in educational institutions. It is an important task to control the automatic message system for student status or campaign information. It is also within the scope of responsibility to inform visitors about the instructor staff, course layout, institutional facilities and service fee. Announcing the information of the management on social media platforms, establishing constructive contacts with customers, ensuring customer continuity through routine phone calls, writing and executing the social responsibility projects of the institution, and preparing press releases are among his duties.
Job Opportunities of the Public Relations and Publicity Department
Public relations and publicity staff is a title given to people who graduate from the Department of Public Relations and Publicity and start working in the relevant field. Private educational institutions, restaurants, construction companies and wholesale companies can offer the opportunity to work for graduates of the department. The public relations officer of the companies mostly works at the desk. It acts as a corporate representative in office areas. Factors that can increase the chances of finding a job are skill-oriented. Candidates who have put the basic concepts of public relations into practice, have a proper diction, have a smiling face and advanced communication skills can start working in the relevant field. Public relations and publicity job opportunities vary in parallel with the candidate's experience. Personnel who have not yet gained experience are mostly employed in medium and small enterprises. It can be employed in offices operating in various fields, manufacturer or wholesaler companies or large restaurants. The scope of the position includes processes related to marketing and customer service. To be disciplined, to be able to adapt to flexible working hours, to have advanced communication skills and to have representative skills.
Undergraduate Programs That Public Relations Graduates Can Transfer With Vertical Transfer Exam (DGS)
Students who graduate from the Department of Public Relations and Publicity can transfer to 4-year undergraduate departments by getting the desired score from the DGS exam. You need to have the desired score for its preference. The Vertical Transfer Departments of the Department of Public Relations and Publicity are as follows:
About Marketing Program
The purpose of the marketing program is to train the staff who will manage the processes up to the marketing of retailers, wholesalers and manufacturers. Students are expected to have knowledge of e-commerce, effective communication, social media and information operating systems and to conduct research on these topics. The most important point for this section is to know and know a product well in order to sell it. Then comes having the necessary information to convince the buyer. In this process, the basic communication skills such as persuasion, body language and diction are expected to be very strong. At the same time, this criterion is very important as they will also appeal to communities.
Education Period of the Marketing Programme
If sufficient base points are obtained from the exams organized by the Student Selection and Placement Center, this section can be entered. Our Marketing programme is a 2-year formal education associate degree program that applies the 3+1 system. The 3+1 system includes 3 semesters of theoretical education courses and 1 semester of vocational education. In order for our students to complete our program, they are required to successfully pass 120 ECTS courses and get a GPA of 2.25.
Individuals who have graduated from the associate degree program can transfer to the undergraduate program with the Vertical Transfer Exam if they wish. In addition, they can choose many undergraduate programs other than the marketing programme. Students of the department have the opportunity to do internships in many public or private institutions and organizations in order to contribute to their professional development and gain experience during their education and training.
Marketing Programme Courses
Considering the courses of the marketing programme, it is seen that a more basic education and training curriculum is applied in the associate degree program, while a more detailed education and training curriculum is applied in the undergraduate program. However, students of both programs take many economics, trade and finance-based courses throughout their education life. These courses can be listed as follows:
- Principles of Marketing
- Public Affairs
- Persuasive Communication
- Behavioral Sciences
- Information and Communication Technologies
- Customer Relationship Management
- Sales Techniques
- Consumer Behavior
- Research Methods and Techniques
- Marketing Research
- General Business
- Entrepreneurship
- Marketing Communications
- E-commerce
- Digital Marketing
- Services Marketing
- Introduction to Retailing
- Brand Management
- Turkish
- Ataturk's Principles and Revolutions
- Foreign Language
Marketing Graduate Job Descriptions and Opportunities
In addition to being successful in the courses taken at this school, it depends on the student's development in a certain field and the competencies he has. Students who graduate from our department have the opportunity to find jobs in traditional marketing or digital marketing and e-commerce sectors if they improve themselves.
- Marketing Personnel
- Sales Representative
- Call center employee
- Social Media content manager
- Social Media Specialist
- Digital Advertising Specialist
- Market Researcher
- Customer Representative
- Public Relations Staff
- Human Resources Staff
Job opportunities in the marketing program are quite wide. Individuals who have graduated from the department specialize in subjects such as the the classification of products, providing standards to products, supplying, storing, shipping, and marketing of products. With the development of technology, this area has become a sector that provides face-to-face and digital services in the field of sales and trade. Therefore, graduates should also have competencies in digital subjects. They need to receive various trainings, especially on e-commerce. Graduates who meet all these criteria can find the opportunity to work in the public and private sectors, trade firms, advertising agencies, sales companies, and digital media. Companies that produce textiles can find jobs in stores and companies that trade technological products, in the automotive sector and in many other sectors. In particular, companies, factories, institutions, and organizations that produce and sell products are pioneers in employing professionals in this field. Graduates of the department can also work in the human resources department of the companies, which is responsible for the recruitment of employees and the performance of the employees, if they meet the conditions. At the same time, graduates can find the opportunity to work with companies abroad. In this respect, individuals who will work in this field are expected to have foreign language knowledge.
Departments where Associate Degree Marketing Graduates can pass with the Vertical Transfer Exam (DGS)
Our graduate students can enter DGS to gain the right to transfer to 4-year undergraduate programs with DGS. As a marketing graduate, the departments that our students can transfer with DGS are as follows:
- Public Relations Public Relations and Advertising
- Public Relations and Publicity Communication
- Communication Sciences
- Company Business Informatics
- Business Management
- Business-Economics
- Logistics
- Logistics Management
- Marketing
- Advertising Design and Communication
- Advertising
- Advertising and Public Relations
- Technology and Information Management
- International Business
- International Business and Trade
- International Trade International Trade and Finance
- International Trade and Business
- International Trade and Logistics
- International Trade and Logistics Management
In addition to these, graduates of the marketing department have the right to transfer to the following open education departments in the open education faculties of Anatolian, Atatürk and Istanbul universities with DGS.